Do you know? About the whole app downloads, 25% of mobile apps are uninstalled within one use. Last year it was 22%, now it’s still growing.
Every Grocery business owner or online supermarket wants to create a Grocery mobile app that engages customers and increases brand awareness.
Now you will get a question: how to create a most engaging user experience Grocery online app? The answer is simple, using tracking metrics that increase users to take action.
I have enlisted the top eight key metrics to understand your user and this helps to increase your leading online Grocery store app usage.
8 Metrics To increase ROI Using Grocery Mobile App
1. Users
By tracking the customers, you can create user engagement at its best including segmenting your users, track specific customers, track user behavior, launching Ad campaigns hassle-free.
Tracking your users helps you to achieve better results, imagine a user downloads your app but never visits your online grocery app for purchases.
So it’s essential to understand your user for making them take action like purchasing fresh fruits and vegetables, this is possible if you know current active users and engage customers and timely delivery.
You must identify the customers who dropped out of the sales funnel, and this increases your ROI.
You can monetize your Grocery store app by posting ads and if users click through to ads you will get money.
2. Session Length
Session length can be easily measured by the time between the Grocery app search options, open and close, or when the app shuts once after 15 seconds.
This shows the exact time that your users spend in your Grocery app and it’s calculated for every individual.
Tracking user session length can be crucial sometimes because it unlocks the revenue flow, the various factors that users encounter.
If you own an m-commerce app, and the average session time is 5 minutes and your grocery delivery app checkout process or payment like (credit and debit cards), net banking takes more than 6 minutes.
Then you must either reduce your checkout process to simple or make your users stay on the Grocery shopping app for a long time.
3. Session Interval
The session interval is the period between the first session of your user and the next session, this shows the frequency when your app gets most of the users.
This helps you to show app retention, which means how often the users stay in your Grocery store app.
This helps you to offer a better user experience and reduce the time lapse between user segments with the right optimization.
For example, if you find that tablet or other device users have longer intervals when compared to mobile phone users.
Then you must improve your Grocery store app screen flow and app resolution for better engagement.
This will help you to reach all the users irrespective of the device they use and this indicates better ROI.
To engage your customers, you can implement push notifications and other impressive features to make your customer interaction better.
RELATED READS: WHY DO RESTAURANTS NEED MOBILE APP
4. Time In App
Time in mobile app tracking helps to find the period of time that users spent in your app.
For example, if user “A” was using your app for about 3 hours, then it’s a metric to find how often your app is used and the quality of user app experience.
Similar to this session time, this engagement metric will help you to measure the user behavior over a period to give you insights into usage patterns.
If specific segment users are opening your app for a certain period of time consistently, then you will get the question “why”? Make sure to provide better screen flow and this helps to create more purchases.
If users spend a long time in your Grocery store app it’s an advantage for you, this not only boosts your user’s engagement.
Meanwhile, it increases sales and will gain brand value out of the experience.
Related reads: Importance of mobile application for small business
5. Acquisition
Acquisitions help you to find the numbers of app downloads, and the number of users install your app from specific locations, through word-of-mouth, paid campaigns, or in-app referrals and organic traffic.
This metric is essential when you ate running paid Ads like Facebook for promotions.
All these acquisition reports say about your expenditure to drive users, make them download the app, and what actions they take while entering your online grocery shopping app.
If you’re running paid acquisition campaigns that aim to better ROI, and increase downloads per campaign, a long term metric is needed to be paired with an initial metric for success.
By doing this, you can find the users acquired with organic traffic, stipulated time, and the users who have higher lifetime value from certain campaigns.
6. Screen Flow
Screen flow helps to track the flow between screens, and the total number of visitors to screens, you can visualize the visitor interactions in your Grocery store app easily.
Using screen flows, you could direct a particular screen in your mobile app and analyze what users do on certain pages.
If you have a clear understanding of user navigation in your mobile app, then you can easily rectify problem areas, work on conversion areas, and private label drops off screens.
Screen flow analytics can show the exact actions of your users and you can fine-tune your mobile app for increasing conversions.
With this analysis, you can redesign your app for better flow, increase the sales funnel, and create in-app marketing campaigns to make the past existing users take action.
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7. Retention
Retention can be measured with the user percentage when they return to your mobile app from the experience on the first visit.
This is also known as cohorts, retention tracking will outline the most engaged, and valuable users, create better targeting, and allows you to track in-app purchases with user engagement.
You can split up the retention rates based on important factors like purchase frequency, location, or device.
You can personalize everything for improving your mobile app efficiency.
By retention analysis, you can determine what’s working and what isn’t working in your mobile app over a period of time.
If you could update and release a new version, then make sure you have updated all the changes and check whether your retention is changed or not.
Building retention can help you to initiate users for conversions and purchases, with a high-engaged user base. This is the best way to boost your Lifetime value and sales revenue.
RELATED READS: DO I NEED A MOBILE APP FOR MY RESTAURANT?
8. Lifetime Value (LTV)
Lifetime value is the primary source of your revenue metric, represents the financial value of your app and how much every app user or customer makes it worth in a lifetime.
You can split your customers like average monthly value or value per customer, this captures worth financially in terms of loyalty and rights.
You can also track your revenue per user, this directly determines purchases, both in-app and overall spend across other channels.
Lifetime value determines growth over time for different segments, for example, using acquisition channels or monthly cohorts, to know how much you spend for gaining users and how it’s profitable for you.
It also determines mobile customer vs. non-mobile customer values, when you segment, you could find more happy customers, and turn your brand bigger.
Bottom Line
By Measuring and optimizing your mobile app for engagement metrics, you are keeping your users engaged.
However, your business model is based on in-app advertising, purchases, or paid subscriptions, getting revenue completely dependent on engaging user experience with personalization.
These metrics are your basic foundation for mobile app personalization, the fact is it’s hard to create a customized app experience for users without understanding users’ in-app usage.
At Zuan Technologies, we use these insights to redesign, UX changes, and build messaging campaigns like push, email, and in-app.
We help you to build strong sales funnels and boost your ROI. Our experts can create an app that stands out in your brand’s overall marketing strategy.
